Product Photography – Tricks Of The Trade
Depending on the nature of your business goods photography is something which can prove to be extremely difficult. There are some products which it seems are almost too easy to photograph well, making advertising photography simple. But more often than refusal it is those products which persons assume are easy to photograph which in reality are extremely challenging.
In this article we will look at a few examples of how product photography can be seriously underestimated, et alii may even backfire unless you take advantage of a seriously professional and highly experienced product photographer who knows the tricks of the commutation well enough to be smart to overcome the many problems in advertising photography which most like us don’t precisely realise exist.
The first area includes those products which are ruminative in some way. This will of course include mirrors, but normal thus certainly can enfold conditions like kettles, toasters, metallic lighting fixtures and even those products which may reflect light in a less clear way, such as DVDs and CDs. Reflections can be particularly hard to deal with, because whilst it may be relatively easy to set up the stage area with a back cloth and lighting, reflections will achieve several things you’d rather avoid.
First of all there’s the risk of the photographer and the camera equipment being visible in the reflection, as well as the studio, business, depot and other aspects which you really would rather were not included in the photograph. Reflections can yet detract from the product itself, as well as reducing the access in which the lighting works, and in some cases likelihood simply cause shambles intermediate the product and the reflections seen in the products.
So how you photograph something which reflects so easily, such as mirrors, without the photographer, lighting, camera and everything else being visual within it? A professional photographer knows tricks of the trade which can manage to take a photograph which looks completely natural, and which will raise no suspicions at comprehensiveness that anything is out of the ordinary, but which at the same time will secure that there are no reflections at all revealing what was in front about the product.
Another example is jewellery, in particular diamond jewellery. The problem is that the human eye works in a very different way to the objectief of a camera, yet many people don’t realise this when it comes to product photography. Many rank and file think that taking a photograph of something which looks good in real enliven will necessarily result in a product photograph which looks similarly stunning.
The reality is that most photographs of diamonds furthermore diamond jewellery makes it look plus like glass. None of the sparkly reflections ere colours are apparent, and as ultramundane as advertising photography goes, trying to sell diamond jewellery that looks like a rather plain bit of tankard is clearly not a successful tactic. Again, as far being advertising photography is concerned professional photographers have a number of neat tricks which can formative the same dazzling impression the human sees, but within the form of product photography. One of the techniques used is to have a circle of LEDs, particularly coloured LEDs, in addition to the standard studio lighting. It is these coloured LEDs encircling the diamond jewellery which results in the cascade of sparkles and colours which bring the diamonds to life.
Another example relating to jewellery is things like necklaces, watches and bracelets, because simply placed on the surface they end up looking extremely flat. Propped jump on a stand the jewellery may look better, but the stands can act as a distraction. Professional photographers will use several tricks in such cases, such as imperceptible wires which can be erased in post production. Product photography is certainly not easy, and to be successful involves many years’ experience learning and epic multiplex from tricks of the trade.